Consumer VPN · Telegram bot
Subscription purchases inside a Telegram bot
A consumer VPN service sold subscriptions only through its website checkout, while most of its audience already lived in Telegram. The brief: let people pick a plan, pay and get a working connection without ever leaving the chat.
Plan
99₽/mo
same rate for 1–12 months
Trial
10₽/24h
once per account
Time to access
instant
provisioned on payment
Manual steps
0
no operator in the loop
From first message to a working connection
share reaching each stage
How people paid
share of paid orders
◆ Findings
- The audience already lived in Telegram — the website checkout was an extra hop.
- In the target region Telegram traffic is filtered in both directions, so a naive webhook setup silently drops messages.
- At a 99₽ per month price point, any manual step in fulfilment costs more than the order itself.
✓ What we did
- The whole purchase inside the chat: plan → term → payment method, three providers behind one flow.
- Fulfilment fully automated — once payment is confirmed the account is provisioned and the subscription link delivered in-chat.
- Bot API traffic routed through a relay outside the restricted region, so webhooks and outbound calls stay reliable.
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