B2B SaaS · Germany
Marketing site rebuild that doubled signups
A Berlin-based SaaS company had a slow, dated marketing site that converted poorly and ranked badly. The brief: rebuild it as a fast, multilingual site that turns visitors into trial signups.
Trial signup rate
3.6%
+100% vs old site
Largest Contentful Paint
1.1s
was 4.3s
Bounce rate
−34%
fewer instant exits
Organic traffic
+58%
in 90 days
Signup conversion rate
weekly %, before vs after relaunch
Lighthouse scores
out of 100
◆ Findings
- The old site lost most mobile visitors before the page even finished loading.
- Confusing navigation meant the free-trial call to action was three clicks deep.
- No localized content — German and French visitors landed on English pages and left.
✓ What we did
- Rebuilt on a static-first stack so pages load in about a second on mobile.
- Reworked the page flow so the trial signup is one click from anywhere.
- Shipped fully localized English, German and French versions from day one.
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