Professional services · USA

One multilingual site, four markets

A US consultancy expanding into Europe ran four disconnected one-page sites. The goal: a single multilingual platform that generates qualified leads in every market and is easy to update.

Scope: 1 platform · 4 markets Stack: Next.js · i18n routing · CRM sync Timeline: 5 weeks
lead_pipeline · CRM
updated today
Qualified leads / month
350
+180%
Active markets
4
US · DE · FR · UK
Page load time
0.9s
all locales
Time to launch
5 wk
from kickoff

Leads per month by market

before vs after launch

Organic sessions

thousands / month across all locales

◆ Findings
  • Four separate sites meant four times the maintenance and inconsistent messaging.
  • No proper language routing, so European visitors rarely found their local version.
  • Leads arrived by email and were lost or entered by hand into the CRM.
✓ What we did
  • Unified everything into one platform with locale routing and a shared design system.
  • Added hreflang and localized SEO so each market ranks in its own language.
  • Connected the contact forms directly to the CRM with automatic lead routing.

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