Electronics · USA · Pricing
Competitor monitoring & dynamic pricing
A US electronics store couldn't track 22 competitors by hand. The brief: automate price collection and find a pricing strategy that protects margin without losing the sale.
Gross margin
+7.2pp
percentage points
Price coverage
22
competitors tracked
Repricing
hourly
was manual / weekly
Revenue
+$1.4M
annualized
Our price vs market median
indexed, by week
Price positioning
share of SKUs vs the market
◆ Findings
- Manual price checks were always a few days stale, so prices drifted out of line.
- On hot products the store was either leaving margin or losing the buy-box.
- There was no rule connecting price to demand and stock.
✓ What we did
- Automated daily competitor scraping across all key categories.
- Built a rules-based pricing engine that balances margin and competitiveness.
- Added guardrails so prices never drop below a floor or break MAP rules.
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