Multi-site publisher · USA
One headless CMS for a multi-site publisher
A publisher ran several sites on tangled installs that were slow to update and hard to keep consistent. The brief: one headless CMS that powers every site from a single, fast admin.
Sites on one CMS
7
unified
Publish time
−68%
one place
Pages managed
4.8k
live
API response
40ms
cached
Publishing time: before vs after
minutes · lower is better
Content by type
share of items
◆ Findings
- Separate installs meant duplicated work and inconsistent content.
- Updating a shared element had to be repeated site by site.
- No clean API, so reusing content elsewhere was painful.
✓ What we did
- Built a single role-based admin pushing content to every site over REST.
- Added reusable blocks, a media library, SEO fields and scheduling.
- Handed over full source code — no vendor lock-in.
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