The right type of site depends on one question: what should a visitor do here? A landing page drives a single action, a corporate site builds trust across many pages, a store sells. Choosing wrong means paying for features you do not need — or missing the ones you do.
Three types, three jobs
| Type | Best when | Typical pages |
|---|---|---|
| Landing page | One offer, one call to action | 1 |
| Corporate site | Several services, building trust | 5–15 |
| Online store | Selling products directly | 20+ |
A landing page is the fastest and cheapest to launch. A corporate site is the default for most service businesses. A store is a different beast — see our guide on choosing an e-commerce platform.
When a landing page is enough
If you sell one service, run a single campaign, or validate an idea, a focused landing page converts better than a sprawling site. Fewer choices for the visitor means a clearer path to "contact us".
- A new product or campaign with one clear offer.
- An MVP to test demand before investing more — see what an MVP is.
- A local service (clinic, studio, restaurant) that mainly needs to be found and contacted.
When you need more
As soon as you have multiple services, a team to introduce, case studies and an ongoing content plan, a corporate site pays off. It is also the foundation for SEO: more relevant pages mean more ways to be found.