Selling on Amazon, eBay or Google Shopping means feeding them an accurate, up-to-date list of your products — a product feed. Done automatically, your listings stay in sync with prices and stock; done by hand, they drift and cost you sales.
What a product feed is
A product feed is a structured file or API stream — titles, descriptions, prices, images, stock, identifiers — formatted the way each channel expects. Each marketplace has its own rules, so the same catalog is shaped differently for Amazon, eBay and Google.
Why automate it
- Prices and stock stay correct across every channel automatically.
- No overselling items you no longer have.
- New products appear on every channel without manual re-entry.
- Rejected listings get flagged so you can fix data once, at the source.
Fix data at the source: clean your product data once in the shop, and every channel benefits. Patching each marketplace separately is endless work.
Keeping it accurate
A good feed setup runs on a schedule, validates against each channel's requirements, and reports errors. Combined with ERP integration, your single source of truth flows all the way out to the marketplaces.